ROLE OF THE MASS MEDIA IN HUMAN LIFE:1)Understanding human behavior.
Because human being are so vulnerable at birth,and for years after,some sort of cooperation is necessary for human life to survive.Human being,therefore,form groups in an attempt to meet needs and desires.Compared to many others creatures on this planet,even in adulthood we are relatively weak,so the survival of human is depending on cooperation.Of course,many animals and in insects cooperate as well.For example,ants have something like a social system.There are status hierarchy,cooperative roles and so on.Ants seem to do this naturally as the result of genetic programming.However, this does not appear to be true for human being.Just by turning into an evening newcast or by reading the morning paper we can find evidence that human beings do not naturally cooperate.Crime,wars,legals battles,all indicate that considerable effort must be expended to bring about cooperation.
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